How Athletics Can Revitalize Small Colleges, but It's Not the Sole Solution

This Chronicle of Higher Education article explores how athletics programs, particularly in Division III colleges, can serve as a strategic tool for attracting and retaining students, ultimately bolstering enrollment and revenue. While sports can offer valuable benefits, colleges should view athletics expansion as part of a comprehensive plan for institutional health, cautioning against over-reliance on this approach in the face of broader challenges in higher education.

https://www.chronicle.com/article/can-sports-save-small-colleges