Sports Management, Reinvented: Lessons from Abilene Christian
Matt Brown’s recent article on Abilene Christian University (ACU) underscores a growing truth in higher education: to stand out in a crowded field like Sports Management, programs must go beyond traditional academics. That’s exactly what ACU is doing with its Center for Sports Leadership and Learning. Rather than focusing solely on textbook theory or narrow career pathways, ACU is building an ecosystem that blends education, innovation, and strategic partnerships.
The Center’s approach is both holistic and forward-thinking. With programs in performance, leadership, and character development, students and professionals alike learn how to navigate high-pressure environments, develop emotional intelligence, and foster a championship mindset. These programs offer academic credit and certifications, bridging the gap between education and tangible career growth.
It’s a refreshing example of how institutions can rethink traditional majors to better prepare students for the evolving sports industry and the broader business world.
ACU Center for Sports Leadership & Learning: https://sportsleadership.acu.edu/